ATARI ACQUIRES INTELLIVISION BRAND
atari.com
Purchase of Intellivision Trademarks and Games Unites Competing Brands from the '70s and '80s Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today it has purchased the Intellivision brand and certain games from Intellivision Entertainment LLC.  Intellivision

cross-posted from: https://lemmy.world/post/15718927

Atari® — one of the world’s most iconic consumer brands and interactive entertainment producers — announced today it has purchased the Intellivision brand and certain games from Intellivision Entertainment LLC. Intellivision Entertainment LLC will rebrand and continue its business of developing and distributing the Amico brand game console with a license from Atari to continue to distribute new versions of the Intellivision games on the Amico console.

Atari will seek to expand digital and physical distribution of legacy Intellivision games, potentially create new games, and explore brand and licensing opportunities as part of a long-term plan to create value from the Intellivision properties.

    • whygohomie@lemmy.worldEnglish
      4·
      1 month ago

      The original company is not.

      On February 13, 1996, Atari agreed to merge with JTS Inc., a short-lived maker of hard disk drives, in a reverse takeover to form JTS Corporation.[4][2] The reverse merger was completed on July 30, 1996.[1] Atari’s role in the new company largely became a holder for most of its properties. Most of Atari’s staff members were either dismissed or resigned, and its Atari Interactive division was quickly shut down,[27] with the remainder of its employees being relocated to JTS’s headquarters.[5][28] Consequently, the Atari name almost vanished from the consumer market.

      On March 13, 1998, JTS Corporation sold the Atari name and assets to Hasbro Interactive for $5 million,[3] less than a fifth of what Warner Communications had paid 22 years earlier. The transaction primarily involved the brand and intellectual property rights, which Hasbro Interactive largely used as a brand name for retro game releases.[a][b]

      On January 29, 2001, Hasbro Interactive was sold to Infogrames,[31] which renamed it Infogrames Interactive and then the Atari Interactive name in 2003. The present day Atari Interactive, through Atari SA, continues to hold and license all Atari trademarks as well as produce many new games, some based on Atari’s original properties, to this day.

      https://en.m.wikipedia.org/wiki/Atari_Corporation