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You’re right, but I think there’s a lot of overlap here. Large businesses are not laser-focused and are not rational actors.
Someone pitched this as a way to make money. Someone believed that was plausible and approved it. But the motivation for even pitching it was likely a step or two removed from that.
Executives and middle managers are not above bullshitting to justify their salaries.
Or you are unfortunate enough to share a subnet with someone who got on Cloudflare’s bad side, in which case there is basically no recourse.
There are a million legitimate reasons to use a VPN, for example, but Cloudflare doesn’t care.