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It depends I think. I found Chrome to be a tiny bit faster but then ads bogged the page down so most of the time, Firefox is faster for me.
In some very rare cases when I need to disable ads blocking, Chrome is indeed faster but I’d rather abandon websites rather than disable ads blocking.
So if you love ads, Chrome is better. If you hate ads like I do, Firefox is miles ahead.
If the price I saw when I picked an item is different to what I pay at the counter, I’ll never be back at that place again, even if it means I’m paying less.